MORE ABOUT MAMA

MAMAMIA was founded in response to an evolving advertising landscape. Mia recognised that the traditional agency–production relationship was shifting: briefs are increasingly built on trust, exceptional talent is harder to access, and clients are demanding ever more agility.

 

Seeing an opportunity to collaborate across multiple production companies and build bespoke rosters, she launched MAMAMIA to meet the moment with creativity and flexibility.

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Mia’s career spans some of the most respected names in advertising and production, most recently as Head of New Business and Executive Producer at Caviar London and Amsterdam Mia.

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At PRETTYBIRD, she served as Head of Business and Strategy, where her forward-thinking approach and deep understanding of the director roster drove the company’s growth and success. She also helped establish the commercial arm of Sir Steve McQueen’s production company, Lammas Park, and held key roles within agencies including MullenLowe and iris Worldwide.

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